As the owner of a business, you have a lot of advertising platform to promote your business. Besides promoting your business, it can be utilized independently or not by corporations or advertising agencies as a tool for managing and regulating internet advertising campaigns.
Users of advertising platform, such as yourself, can build and manage their advertising campaigns without having to deal with agencies or the media. That platform is the point of sale that is incorporated in the advertising campaign.
By using the digital advertising platform, the networking of promotion needs to get bigger every day. Paid advertising is presented on digital marketing platforms in the market and is utilized in a variety of digital advertising methods.
Many activities are being performed in this period to include online advertising as a platform to improve their business. GPS (Google and Waze), a premium site with multiple advertising platform to manage, are among the four digital marketing platforms.
You can manage all of your content from one platform if you use one advertising platform. This decreases the effort required to create ad content for each platform. Indeed, if you need to get something done quickly, you can publish the same content across many platforms.
However, it is preferable to design a single ad or piece of content for multiple platforms rather than duplicating it. As a result, you must maintain the ability to develop unique content and advertisements for each platform.
What is important to your company is that the advertisements you run get heard by the people you want to reach. In order for it to be seen and have an impact on sales prospects. To accomplish this, you should develop content in the form of text, photographs, and videos.
This technology also allows you to centralize sales. On the other side, you will have access to ad performance statistics and audience reactions to your commercials on a single platform.
3 Digital Advertising Platform
At least, there are three digital advertising platforms. Such as Google, Facebook and Microsoft are the most extensively used to run ads. When it comes to advertising platform, the three platforms all have pros and cons will be discussed in this article.
1. Google Ads
Google is the most popular search engine in the world, with a market share that has reached 90%. Because this platform has such a large market share, you may trust your adverts to reach a large number of people.
Google also has incredibly advanced Artificial Intelligence to ensure that the advertising you run reaches your target demographic efficiently. Google offers real-time bids, dynamic advertisements, and automated bidding.
Google Ads can be found on Google search results pages, partner websites such as YouTube, blogs, and news portals. The location of your adverts is determined by the sort of ad you choose. You can choose from several different sorts of ads on Google Ads, including:
- Google Search Network: When you search on the Google search result page, these ads will appear.
- Google Display Network: This ad will be displayed as a Banner Image advertisement on various Google partner websites.
- Video: video ads, such as video discovery ads, bumper ads, and stream ads, will be presented on partner websites such as YouTube.
- App Advertising: These ads will appear on a variety of website partners, including Google Play, YouTube, and The Google Display Network.
Google Ads, like other digital advertising platforms, offers a variety of specialized target audience options. Here are some audience targeting options available in Google Ads.
Targeting based on age, geography, gender, amount of income, marital status, interest, and distance from your business location are among them.
Because Google provides so many options, Google Ads includes an advertising platform that is highly complicated. As a result, you can build highly targeted adverts to boost their effectiveness.
2. Microsoft Ads
Before it was known as Microsoft Ads, it was known as Bing Ads. Despite losing its standing with Google, Bing has emerged as a promising digital marketing platform. There are 6 billion searches worldwide per month.
Adverts on this platform are linked to the enormous amounts of searches on Bing. Bing will display your ads on a variety of Bing partner websites, including AOL, Yahoo, and MSN. Ads on this platform can potentially target individuals based on their language.
Bing can also display a wide variety of ad formats. These diverse ad formats include:
- Expanded text ads: text-based advertisements that include headlines and URLs.
- Dynamic search ads: adverts that can change based on the trend of the user’s search query.
- Microsoft audience ads: image-based advertisements that will appear on Microsoft partner websites.
- Bing smart search advertisements: a type of ad that is designed to be used on a touchscreen.
Microsoft Ads, like its competitor Google Ads, offers a range of audiences targeting option. Language, place, time, gender, age, and gadgets are all factors in determining these goals.
3. Facebook Ads
Facebook is the most popular advertising platform, with 1.6 billion active members globally. Facebook is an excellent platform for businesses wishing to reach a large number of people, especially smartphone users.
Ads run on the Facebook platform will appear across multiple Facebook-affiliated social media platforms such as Instagram, Messenger, and Facebook MarketPlace.
Facebook Ads accepts a wide range of ad formats, including:
- Image: a type of advertising that consists of images and words.
- Video: 15-second video advertisement format.
- Carousel: an ad type that includes up to ten picture or video slides in one ad.
- Boosted Post: a paid post feed advertisement.
- Instant Experience or Full-Screen Ads that will be displayed if the user clicks on it. This ad can be integrated with various ad formats such as video, carousels, pictures, and boosted posts.
Facebook also offers a range of audience targeting options. Advertisements ads can be targeted broadly based on age, gender, location, amount of money, marital status, homeownership, interests, connections, workplace, and specific activities made by individuals. Would you like to use one of the three digital advertising platforms? Or are you interested in using these three advertising platforms? Each of them has unique characteristics that can be adjusted to the goal of your advertisement.