Surau.co – Email marketing platforms are one of the most effective ways to reach your target market and build personal relationships with your potential buyers and clients.
Why this is so, is because email marketing platforms can increase traffic to your online store website, increase sales, and even boost other marketing channels.
However, there are some challenges in implementing an email marketing strategy. One of them is an email marketing platform that seems interesting and effective even if the wrong method will have severe consequences.
But how do you create an eye-catching email and send it to your subscribers in no time? An email marketing platform is the solution.
Currently there are many email marketing platforms that you can use to grow your business including:
1. Omnisend
The Omnisend email marketing platform allows you to automate email delivery based on customer behavior and can set delivery at the most optimal time for subscribers.
Omnisend also has comprehensive insights features that can help you create more relevant emails.
One of the features of Omnisend is the Product Picker, where you can choose which products you want to include in your email.
Therefore, Omnisend is suitable for those of you who sell through online shopping sites. Other features you can add include cleaning coupons, coupon codes, and gift boxes.
Like Sendinblue, Omnisend does not limit the number of subscribers. You can send up to 2,000 emails per day and 15,000 emails per month.
Read More: Email Marketing Quiz, & 3 Effective Ways To Create It
2. Mailchimp
Mailchimp is probably one of the most popular email marketing platforms for small and medium-sized businesses. You may have heard of it. Free email marketing includes email composition and programming.
Creating emails on this platform is also very easy. You can save images and files in Content Manager. Apart from that, you can also automate your email marketing based on buyer segmentation.
This is what allows you to group your audience by their stage, from those who have just signed up, added products to their cart, to those who have recently made a purchase, etc.
What makes this platform an entry-level platform for many businesses is that Mailchimp has a smart recommendation engine that provides insight into your audience and their behavior.
So you can also optimize your marketing efforts for your business and later.
Apart from that, Mailchimp also has tools for Instagram and Facebook ads and posts. For the free feature, you can have up to 2,000 contact lists with 10,000 emails per month.
3. Sendinblue
Sendinblue has a number of marketing features, from email marketing to additional functions such as customer relationship management and landing page creation.
This platform is one of the easiest to use for those of you who have never used an email marketing platform.
Sendinblue offers more than 70 designs that you can use to create your email marketing. Its responsive design makes it easy to read.
Apart from that, Sendinblue also offers options for transactional emails and autoresponders.
You can preview your email before sending it to make sure the design looks exactly how you want it on screen.
Once you’ve designed your email, you can use A/B testing and audience segmentation tools to support your efforts, target the right audience, and optimize your sales campaign.
Sendinblue does not limit your contact list, however, email sending is limited to a maximum of 300 emails per day.
4. Sender
The next email marketing platform is Sender, which provides tools not only for email but also for push notifications.
Just like the previous platform, Sender offers customizable templates with additional features like images and videos. You can also customize your emails based on audience segments.
One of the things that sets Sender apart as an email marketing platform is its analytics features that allow you to track who opened your emails and clicked on the links in them, when they opened them.
From there, you can find out the profile of your target consumers and optimize your marketing strategies and offerings.
Sender lets you have a contact list of up to 2,500 subscribers and 15,000 emails per month.
5. MailerLite
One thing that sets MailerLite apart from other free email marketing platforms is its customizable pop-up and survey features. Along with basic features like drag and drop, MailerLite also comes with a text editor that allows you to customize text and paragraph formatting as well as built-in image editing.
that’s the list of 5 email marketing platforms that you can try, again choosing the right platform for your business is the most important thing for you. good luck!