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Email Marketing Quiz, & 3 Effective Ways To Create It

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Email Marketing Quiz, & 3 Effective Ways To Create It
Email Marketing Quiz, & 3 Effective Ways To Create It

Surau.co – An email marketing quiz is one way that you can do in order to increase traffic to your website visitors.

Usually, people use email marketing quizzes to make it easier for visitors to find what visitors want on a wider scale.

However, before entering into the discussion of the email marketing quiz, it is important that you first know the meaning and also how to use it to what are the benefits for your business.

Yes, many smart email marketers use the quiz method to do just that. And that’s not a bad move.

According to research by the Content Marketing Institute, 81% of bookmarks agree that interactive content attracts better attention than static content and 70% say interactive content is effective in converting site visitors.

So what is an email marketing quiz?

Email marketing quizzes are one way by which prospects encourage website visitors to take quizzes in exchange for some sort of information they want.

This process requires visitors to opt-in to your email list.

Practically speaking, email marketing quiz are very similar to ordinary lead magnets. But instead of asking visitors to give you their email address in exchange for some downloadable resources, they take a quiz that promises valuable results, and, in order to receive those results, they must opt-in to your email list.

Here’s a smart way to start your email marketing quiz

In some ways, email marketing quizzes provide more precise information than other primary means. With email marketing quizzes, you can get among them;

  • Segment Your List  

Because you receive unique responses from each prospect about who they are and what they want, you can easily segment your email list based on those responses. This will then allow you to deliver more relevant and engaging content to your subscribers.

  • Understand Your Audience

 With the quiz funnel, you consistently learn about your audience. And I don’t need to tell you how important market research is to building a successful business.

  • Lead Back To Your Product  

In the Warby Parker quiz example above, they used their quiz to not only generate leads… but to drive product purchases by advising people on which frame they liked best. It’s something that only you can do with a email marketing quiz.

When creating your own online quiz, keep these three steps in mind

1. Visit Website

Before someone can take your quiz, they must first visit your website.

So which pages do you visit the most? What is your favorite traffic source?

And how does your quiz match people’s experiences when they visit your site?

These are things to consider when designing and running your quiz.

2. Ask

Then that person will take your quiz.

What made you do this? What value do you promise to deliver?

Why does your quiz attract interest from your target market as soon as it appears on your website?

How does the quiz experience remind people of your brand and motivate them to take action?

What questions do you ask to research your target market and categorize your email list?

These are all things you should aim for before creating your quiz.

3 Segmented

Finally, new leads are segmented based on their answers to your quiz.

This should be an automated process without your supervision.

It’s important to think about how the quiz will help you segment your leads before you start.

As a final example, Airbnb asks people what their travelers are like so they can make relevant recommendations within the app.

How you use this quiz is entirely up to you. Its main goal is to generate leads, serve your audience authentically, and segment your list effectively. Now let’s talk about how to create an effective quiz unit.

How to Create an Effective Quiz unit

Here’s everything you need to know to start creating your own quiz series.

1. Give Your Audience What They Want Immediately

Ultimately, you want people to take your test and subscribe to your email list.

But people will only do that if your quiz gives them what they want…instantly and for free.

Ask yourself, “Which quiz could fail for my target audience?”

For people trying to lose weight, quizzes about finding your “one superfood” can be interesting.

A budding entrepreneur might be interested in a quiz about what business to start.

Get back to basics what your audience really wants. And then create a quiz that appeals to those desires. For example, the Keto Cycle quiz

This is especially interesting for people who are wondering if the keto diet can help them lose weight.

Also note that quizzes are great for learning more about your audience and serving them better. Therefore, the pathways in the example above are different for men and women and for those who have more time compared to those who do not.

As for tools for creating quizzes, we recommend using Typeform or SurveyMonkey (there are also paid services like LeadQuizzes or Interact), not only easy to use, but also easy to integrate with most ESPs.

2. Create an amazing quiz experience

When you click someone into your email marketing quiz, you don’t want to let them. In fact, you want to impress them with the experience and value you offer.

Making a consistent impression on your audience is probably the best way to ensure your brand’s reputation and credibility. And your quiz should be no exception.

As mentioned above, you can use many platforms to create interesting quizzes. Also make sure that the email marketing quiz leads and even showcases your business project.

But if you are confused about which one to choose email marketing quiz, you can contact our admin here.

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