Surau.co – For those of you who are digital marketing professionals, you know that email marketing landing page are one piece of a bigger puzzle.
So that way, in order for your email marketing landing page to get the best results, you need to direct your email subscribers to a place where they can take action.
The home page of your website will appear here. why are landing pages important, and how do email marketing landing pages work with email marketing to get the results you want from your campaigns?.
What is an Email Marketing Landing Page?
Email marketers can use many different landing pages to achieve better results. The most common types of landing pages that you may use in your email marketing landing page campaigns are squeeze landing pages, email opt-in pages, click landing pages, and referral landing pages.
When designing a landing page for your email marketing campaign, it’s important to consider the purpose of the page and how it will help you achieve your main campaign goals.
Landing Pages and Email Marketing
Landing pages refer to specific web pages on your website that are directed to email subscribers using various marketing and sales strategies. For example, this could be through a solicitation in a marketing email or social media post.
The main difference between a landing page and a regular web page is that a landing page has a specific purpose. For example, you might have a landing page directing customers to order a live demo of your product or service or a landing page where they can find exclusive special offers to take advantage of.
A landing page tends to serve a single purpose and has a focused direction, serving an important role in your marketing strategy to convert website visitors into new leads.
When used correctly, a well-designed landing page is almost guaranteed to help you get the conversions you’re aiming for.
Read More: 6 Tips Creating Effective Email Marketing & Differences Between CRM
Landing Pages for Email Campaigns
As a marketer, you probably already understand that every promotion or offer needs its own landing page to ensure that it gets the attention it deserves to your email marketing landing page.
Many studies have found that companies that increase the number of landing pages they have from ten to fifteen tend to see an average lead increase of more than 50%.
However, many don’t realize that there are several different types of landing pages that can and should be used based on the type of campaign being run. This has resulted in nearly fifty percent of landing pages containing several different offers, which may seem convenient but can actually have a negative effect and lower the overall conversion rate by more than 260%.
Therefore, it is very important to ensure that you have the right landing page for each campaign you run. Because each landing page will be focused on product details indicating that other landing pages tend to perform better compared to standard product detail pages.
Since it’s so important to consider adding a variety of different landing pages to your digital marketing strategy, keep reading to find out more about the most popular types of landing pages used in email marketing landing page.
1. Lead Capture Page
A lead capture page is a landing page designed to encourage visitors to your website to leave their personal information in exchange for goods or services.
This may be a email marketing landing page to encourage people to sign up for your email marketing list in exchange for a special offer or free ebook. For example, you can also use this type of landing page to get more information from your email subscribers for personalization purposes.
Usually, you can do this by sending an email to a new subscriber to provide more information about their subscription facility and then encouraging the customer to click on the CTA which takes them to a landing page where they can fill out a form to gain access to something new.
2. Sales Landing Page
While they often take the form of some of the most relevant landing pages email marketing in digital marketing, sales landing pages are often abused. Some of the most effective sales landing pages tend to be longer, which helps them generate about two hundred percent more leads compared to landing pages that have a CTA above the fold.
However, before creating a sales landing page, it’s important to remember that what works for one company may not work well for another, so it’s important to A/B test your landing pages before deciding which one to serve for everyone.
3. Click-Through Landing Page
Click-through landing pages are an ideal choice when you’re working with new leads you want to target with an offer.
These pages are designed to move leads from the welcome email to the initial landing page email marketing, before taking them to an exclusive offer or similar landing page. A good way to incorporate click-through landing pages is to use free trial offers or calls to action where prospects can get offers.
This encourages customers to click through and gives you more information about them to move forward.
4. Splash Landing Page
A splash landing page is generally used to inform your visitors about something before giving them access to a different landing page or website content. Usually, these pages do not ask your customers to provide further information and usually act as a kind of welcome page.
You may also want to consider adding short, quick forms that customers can fill out to collect more important user data.
5. Squeeze Landing Page
Squeeze landing pages are generally the type of email marketing landing page that you will use to capture email addresses and grow your email marketing list. They are pages that will appear frequently as you scroll through articles or websites, and typically ask visitors to sign up for a brand newsletter to gain access to regular and relevant information without having to search for the brand again later.
When done right, an email marketing landing page can make a huge impact. It’s important to remember that your overall landing page email marketing strategy is made up of various parts of the bigger picture.
Once you’ve determined what type of landing page will work best and have combined it with best practices, it’s time to start incorporating it into your email marketing strategy.