Email Marketing; Definition, Benefits, And 5 Strategy How To Get Started

Surau.co – Email marketing is a strategy that many companies use to do marketing. So, do you know what email marketing is and how to implement it?

In simple terms, this strategy means using email as a marketing medium. However, please note that this type is different from other types of marketing.

In this article, we will explain what email marketing is, why it is important to do, some strategies for success, and what are the tips and tricks that must be done to master it.

What is Email Marketing?

Since 1978 ago, the first email marketing was created. This type of marketing managed to generate a total revenue of 13 million dollars. This immediately makes it one of the promising marketing methods.

According to HubSpot, email marketing is not spam or greetings from old friends. If the understanding is drawn, email marketing is the middle between the two types of email.

When used properly, email marketing can help you build good relationships with customers. However, at the same time it also provides information about your product.

Why is Email Marketing Important?

Email marketing, compared to other marketing methods, is a bit more traditional. This type of marketing is different from social media marketing which can make people directly comment on a given product.

However, in terms of building long-term relationships with customers, this technique can be said to be more appropriate. Through this technique, you can win the hearts of customers and make them more loyal.

Later, if the customer is loyal, then he will not only read emails sent about a product. They will also be patiently waiting for an email from the company to arrive regarding the latest product.

Email marketing is important because it has a much greater potential for new customer acquisition than others. According to WBR Digital, the success of this type of new consumer acquisition reached 81%, much higher than social media marketing which was only 51%.

The last thing that makes this breed important is the low cost. According to a Direct Marketing Association study, if an email for $1 is sent, there is the potential to earn up to $40.

Email Marketing Strategy

A study says that there are 3.8 million people who use email today. There is also another study that says email marketing is 40 times more effective than Twitter and Facebook.

In fact, there is data that states that customers often buy products immediately, after reading the email. This data shows that email marketing can be one of the best ways of marketing today.

However, to take advantage of this email marketing, of course you need some special strategies. Email is different from social media platforms, so it requires a different approach.

1. Get to know the habits of potential customers

Just like other types of marketing, the first strategy is to know the habits of potential customers. Find out the persona of your prospect and understand their tastes.

Once this is done, then customer-friendly email content can be created.

2. Set sales targets via email

First of all, research in your industry what the average successful sale is from email. Use this average as a benchmark to set your sales target.

Then, you also need accurate email usage data in order to set realistic targets.

3. Group users

If you already know your customer personas and sales targets, it’s time to group users or customers into specific lists.

You can group them based on your interests, age, location of residence, and so on. They will receive a special email about the latest product, of course, which has been adjusted to the profile of the group.

4. Determine your campaign type

Before you start sending emails, first determine the type of campaign you want to run. This campaign relates to the subscriber profile of the email list that you have grouped. Make sure your campaign is in accordance with the profile of the customer you are targeting.

Don’t forget, also set a schedule to send the right email for your customers. Tell your subscribers from the start what emails to send and how often they will receive them.

This aims to build trust and so that they always remember your brand.

5. Evaluate and measure the results

Measure the results of email marketing that has been executed. After implementing the various strategies that have been exemplified above, the measure of success must be immediately established.

There are several ways that can be taken to measure the success of email marketing. This can be done by setting clear KPI or using the A/B testing method.

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Email Regulations to Know

When starting to move in the field of email marketing, there is one thing that must be obeyed. Those are email regulations. These email regulations relate to the rights of customers. They should know what the information they have provided is used for.

There are some rules to note in the world of email marketing. Here’s the explanation.

1. CAN-SPAM Compliance

The first is CAN-SPAM Compliance. CAN-SPAM stands for Controlling the-Assault of Non-Solicited Pornography and Marketing.

CAN-SPAM was implemented in 2003. The goal is to protect the subscriber’s right to keep them up to date with relevant emails. In following this rule, companies must include a lot of information.

These include the name and address of the company, the inclusion of a special link in the email, the correct use of an email account in the sender and reply fields, and writing a subject that contains the contents of the email.

2. GDPR Compliance

GDPR stands for General Data Protection Regulation. This email regulation is predicted to make the relationship between the company and its customers more durable.

Indeed, in this GDPR the requirements that must be met are more severe. The language used in the email should not be verbose. The data shared in the email must also match the business the company is in.

In addition, the data used must also be stored properly. Companies must also include their track record. If this GDPR is met, companies can gain more trust from customers.

Tips to Avoid Spam Incoming Emails

When you use email marketing, don’t let the email sent be considered spam.

When a company’s email marketing is included in the spam category, it will disrupt the relationship between the company and its customers. The effectiveness of the email marketing that is made can not be measured.

Well, so that email marketing that is made does not become spam, there are several ways that can be taken.

First, the email must be whitelisted, which means as opposed to being blacklisted. Convince customers not to mark emails from your company as spam.

Also make sure that customers include your company’s email address in their contact list. You can provide these instructions at the beginning, after they register their email and personal data.

Second, don’t use spammy words (one of which is, “Click below,”). These words will usually be easily detected by the Internet Service Provider (ISP).

Third, use a trusted email service provider. Try the email service provider used is an email service provider made by a well-known company. It will also affect the level of customer trust.

That’s all email marketing you need to know. How, are you interested in trying this challenge?