Surau.co – Email marketing has changed a lot since Constant Contact introduced the first small business email marketing tool in 1998.
What remains unchanged, however, is its effectiveness. And with an average return of $38 for every $1 spent, investing in email marketing can have serious consequences.
Here are 10 Email Marketing You Can Do to Get Started:
10. Choose an email marketing service provider
If you are serious about getting into email marketing, you need to work with an email marketing service provider. Working with an email marketing service provider is the only way for your business to benefit from email marketing automation that effectively sends messages to large groups of contacts or customers.
According to the provider, it can help you grow and manage your email list, and tracking or analytics features let you know who opened and engaged with your campaigns and messages.
9. Gather your email marketing contacts
Most businesses will have multiple contacts to start a mailing list with. Think about your customers and the people you already have a relationship with. This could be a business contact you normally use to send email; and maybe you’re just starting out with supportive friends and family.
Even if you built your mailing list completely from scratch, don’t be discouraged. Start by placing a paper registration sheet near your checkout, add an online registration form to your website, and encourage your social media followers and loyal customers to sign up.
8. Adding Contacts
Once you have an account to start email marketing on and the first list of emails you send, add contacts to your account.
You can start by uploading a contact list from an existing spreadsheet or importing a contact list directly from your Gmail or Outlook account.
If possible, organize your contacts into separate lists based on what you know about them. For example, create separate mailing lists for people who have learned to swim and those who have followed yoga.
This way you can send targeted emails based on their particular interests.
Read More: Use 3 Email Marketing Free
7. Create a Greeting Email
A welcome email is important because it serves as a first impression and can reach people when they are most engaged with your business.
6. Create reusable email templates
This is the fun part! Even if you’re not a designer, you can send professional emails that are beautifully designed and look great on any device.
When choosing a template, look for a clear and attractive layout to get your message across quickly. People scan inboxes quickly – often on the go – so choose a responsive mobile email template that looks great on any device.
Next, customize your template with your branding by placing your company logo at the top of the email and linking the image to your website homepage. Add your company colors and create an email footer with your company name, contact information, and links to your active social media channels.
5. Practice writing persuasive messages
This tends to be one of the most difficult steps for a business owner. Because, we are required to pretend to talk to someone directly and write down what I want to say to them.
However, it helps if you follow an iterative process and divide your message into three important parts:
- What do you offer?
- How will this help readers?
- What should they do next?
The three questions above, can help you focus on the client’s needs, so you can craft an effective message quickly.
4. Make Time for the Subject Line
The subject line of your email is one of the most important lines of text in your entire email because it will make it easier for customers to find the last line of your email.
3. Preview Before Sending
Especially if you’re new to email marketing, sometimes you can go wrong.
Maybe you forgot to add an important link or made an embarrassing typo in the subject line. Sorry! Unfortunately, there’s no back button with email, so be sure to send a test email to yourself or an employee before sending it to all of your lists.
2. Send your email (at the best time)
When you’re ready to send an email, time is an important factor to consider.
Everyone is different, and the best time to send will vary depending on who you’re going to.
1. Perform analysis
You can improve and learn more about your subscribers and subscribers. Spending a few minutes on your email reports will give you valuable insights such as who opened your email, who clicked on certain links, and what information was most interesting to view. you readers.
While it’s important to know how compelling your campaign messages are, remember to track actions that happen outside of your emails. How many clicks on your donation page translate into actual donations? What is the total amount received from the email?
These are the types of questions that will show you the real impact of your marketing efforts.
Feeling more confident in your abilities when you start email marketing? Like most things, email marketing sounds easy until you actually give it a try.